Merritt Gallery (Social Media)

At Merritt Gallery, I managed Instagram from concept to completion—developing content ideas, filming and editing videos, writing captions, and tracking trends while maintaining a distinct brand voice. I focused on making the gallery feel accessible and engaging by highlighting artist stories, revealing behind-the-scenes processes, and sharing the details that make collecting art meaningful. Through a mix of educational, entertaining, and personality-driven content, Instagram evolved into a valuable platform for connecting with collectors, interior designers, and prospective clients, while significantly growing the gallery's audience and engagement.